LogFAQs > #884182809

https://qz.com/1045982/rotten-tomatoes-is-hated-by-movie-studios-and-with-the-emoji-movie-they-may-have-found-a-way-around-it/

http://www.businessinsider.com/movie-studios-bad-rotten-tomatoes-scores-2017-8

The review embargo has nothing to do with it. They talk about it as if it's some novel thing that they decided to stave off reviews until the release. This is done with almost every single shitty movie.

The reason it's doing well is:
1. It's a kids movie, and kids will watch whatever
2. People watching it ironically