LogFAQs > #881978985

Mead posted...

It's brilliant marketing for their brand. They release a holiday item in limited quantites so it becomes something everyone is talking about and wants but can't get. Suddenly nintendo dominates the retail conversation and a few months later everyone rushes to buy the switch.

Losing sales by not responding to the demand is not great business. People may talk about it but in the end, not responding to the demand is a worst scenario. NES Classic or not, I don't believe Switch sales would have been that much different, the Switch sells because it's a great console with great games and also because they actually did marketing this time (in comparison to the Wii U).