LogFAQs > #877968007

this topic is so confusing.

- what's the context? are these sales YOY or month-to month? what's the scale? are we talking units or dollars? Marvel pushed a $10 Spider-Man comic out in March and it was the #1 book in both units and dollars overall, so taking that off the books will naturally lead to some decline if we are talking $ over month-to month. and how does your store compare to the industry at large? it sounds fairly atypical for comic stores, judging from some of the examples you provide. All New Wolverine and Harley Quinn sell a comparable amount of issues, yet are vastly different at your store.
- "bad writing doesn't sell" my dude this is comics we're talking about, if this was a real issue the industry would be dead many times over
- "diversity doesn't sell" this is a strange argument that takes Marvel at their word without analyzing their business model. eddv made two great points earlier, one a likely cause for ever declining numbers from Marvel's relaunch strategy, and the cataclysmic effect that has on what should be bankable books. it also ignores the areas this isn't true and what's driving comic sales growth, like indie books. so, I dunno, I think a more comprehensive analysis is required
- "women don't read or buy as many comic books, to a large degree" this isn't true of reading in general (women read/buy more books than men), and market research into assumed male dominated geeky genres like games or comics or w/e reveal a gender split of anywhere from 35-45% female, so I don't know why we should take your word on it??
- the digital comics industry, sans subscription services like Marvel Unlimited, is on par with the trade paperback industry. this is kind of a big deal. the existence of the TPB market was a huge boon to non-Superhero, indie, and less traditional books in general.

edit: oh i was preparing a meal before posting this and something else happened i see
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