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TopicQuestion for Video Game experts: How did Nintendo fall behind?
DarkKirby2500
04/21/17 4:38:48 PM
#23:


In a way they've always been behind. They still have the worst digital marketplace and online of every major console company.

But the best answer would probably be because they won the lottery with the Wii, which was targeted at non gaming casuals rather than gamers, which started the whole obsession by various tech companies to forgo marketing to enthusiasts and focus their efforts strongly on trying to capture the casual market that had no interest in their products.

But that didn't last, and most video game companies eventually realized the casual market had moved on (to smartphones) and weren't interested in consoles period anymore, and moved their efforts back to making products for gamers.

Everyone except Nintendo. Nintendo desperately wanted lightning to strike twice for them and continued to focus their efforts on attempting to try and get the non gaming casuals to buy their products again long after everyone else had given up.

The reason Sony got ahead is they realized the non gaming casual market for video games was gone first while Nintendo and Microsoft were still clawing at it hopelessly. Combined with Microsoft's former middle finger to gamers and clear focus on the non gaming casual market, Sony made a game changing decision a few years back to focus their E3 presentation solely at gamers, and grabbed almost the whole market while Nintendo and Microsoft were treating gamers like second class citizens because they were after what they considered the cake (non gaming casuals) and thought of gamers as only the cherry on top.
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