LogFAQs > #983480563

https://www.nplusonemag.com/issue-49/essays/casual-viewing/

Netflixs views might look impressive on paper (even Sweet Girl, the TNM starring Jason Momoa as a vengeance-seeking survivalist whose MMA-trained daughter takes up his cause, was viewed 6.7 million times in the first half of 2024), but these figures remain a sham. To get to 6.7 million, Netflix first tallies the films viewing hours, the total amount of time that users have spent streaming the movie. Here, Netflix makes no distinction between users who watch Sweet Girl all the way through, those who watch less than two minutes, and those who watch just a few seconds thanks to autoplay, or skip around, or watch at 1.5x speed. All this distracted, piecemeal activity is rolled into Sweet Girls total viewing hours (12.3 million at last count), which the company then divides by the programs runtime (110 minutes, or 1.83 hours) to produce those 6.7 million views. According to Netflixs rubric, two users who watch the first half of Sweet Girl and close their laptops equal one full view as do 110 users who each watch a single minute.