Amazon MGM Studios Challengers is looking at $6.2 million Friday (that includes the near $2M previews), which will get the movie to $15M at 3,477 theaters. How is that? An influx of 18- to 34-year-olds is expected tonight, with a solid hold for Sunday.
On Thursday night, that demo range repped 76% of the pics ticketholders, according to Screen Engine/Comscores PostTrak. Hands down, this is the biggest opening ever, and widest, for Oscar-nominated Italian filmmaker Luca Guadagnino. Remember, this tennis movie has Imax and some PLFs, essentially all the AMC Dolbys.
Critics love Challengers at 91% certified fresh.
Women over 25 at 35% came out as well as women under 25 at 25%, but guys over 25 got pulled along as dates at 25%, with men under 25 at 14%.
It wasnt Zendayas girl fans who liked the movie the most, but men over 25 at 80%.
Overall best demo grades for Challengers came from the 25-34 bunch (80%, showed up at 37%) and 45-54 folks (82% grade, showed up at 4%).