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In the movie, Grant is playing the actor who has to wear the Tony the Tiger suit to promote Frosted Flakes cereal. It was reported that Grant even filmed an audition for the role, marking the first time in 30 years he'd done so. On Grant's involvement in Unfrosted, Seinfeld said, That was the greatest part of the whole thing, honestly. Because I am a crazy fan of his. [Hugh] asked me if it matters that Tony the Tiger has a British accent. I told him, No, who cares?

Unfrosted: The Pop-Tart Story is inspired by a classic routine from Jerry Seinfeld's stand-up comedy. Seinfeld is directing the film and also served as a producer and co-writer. The movie will dive into the battle between Kellogg's and Post Cereal to create the ultimate breakfast pastry in the early 1960s. Seinfeld has assembled a star-studded cast to join Grant in the film, with other names set to appear including James Marsden, Melissa McCarthy, Amy Schumer, Jim Gaffigan, Christian Slater, Bill Burr, Dan Levy, Thomas Lennon, and Maria Bakalova.

https://www.cbr.com/hugh-grant-tony-the-tiger-pop-tarts/

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