The reason this entire story exists is to raise awareness towards discrimination faced by transgendered individuals.
no, the reason this story exists is for people to express how offended they are about a decision made by a pageant that they never watch and never will watch. like when subsections of feminists or religious women complain about porn. I disagree with the decision personally but I also do not care about beauty pageants at all. I recognize that I'm not the intended audience and think they should be free to discriminate using whatever criteria they want because the are a private organization that presumably receives no federal funding and what they do has no direct impact on me.
I know that I don't like it when women want to ban porn or when old people express their disapproval of violent video games, or people who don't give a crap about the FG community start criticizing it for being sexist, so I choose to stay out of this and let the intended audience sort it out. which I assume will happen over time, on it's own, assuming that the country in general becomes more accepting over time. given our curve of gay rights, I think that's likely.
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http://www.youtube.com/watch?v=npHDxSvwCE0