heels can be profitable too. they just need to move their merch along. besides, punk is killing everyone right now, so they can do it if they wanted to. if a heel cena gets them more ppv buys, more people watching, and his sales drop a bit in the process it's worth it because somebody else is filling his merch shoes.
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The King Wang.
Listen up Urinal Cake. I already have something that tells me if I'm too drunk when I pee on it: My friends. - Colbert.