And honestly couldn't the point of turning Cena heel be to build Cena, too?
To build him into what? For what purpose? He's already built. The fact that he's been a Superman face for his entire ME career is what makes Cena unique. It's what causes the controversy and the mixed reactions. If you take that away and make him just another guy who goes back and forth between face and heel depending on whatever the writers think they need at that particular moment, you're throwing away his entire character and everything that makes him unique and compelling.
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SmartMuffin - Because anything less would be uncivilized - http://img.imgcake.com/smartmuffin/barkleyjpgde.jpg
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