Any move that would keep Cena heel beyond his feud with The Rock would have be done so that he got the most boos possible.
The only point of such a drastic measure would be to put over the next huge main-eventer babyface in the end, the same way the nWo angle SHOULD have ended with Sting going over.
Sure, it would be creatively fresh and vibrant and a refreshing change of pace for us regular viewers, but creativity is not the goal in pro wrestling; rather it is a means to an end. Pure experimentation is fine in certain spots, to figure out what concepts work better than others, but for something that alters the landscape so severely you better have a goal in mind to use Heel Cena in the end to further the health of the company moving forward.
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Thank you, Eddie Guerrero.
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