Anyway, I still don't think it's happening.
Cena isn't just *a* face, he's *the face of the company*. Although they've gotten a tad riskier with the Punk thing, this is still a pretty PG product. Coming out with the message of "Rise Above Hate" is a great sort of motivational role-model message for the youth who are his target audience. And have you noticed they're still pushing this "Be A Star" thing pretty heavily? I don't see them throwing that all away for.... what exactly? The only reason you would do it at all is if you had someone else who you were literally preparing to become "the next John Cena" and who exactly is that? It's not Punk or Orton, they're already fairly entrenched and their personalities don't fit that type of mold.
MAYBE he goes heel temporarily for his feud with The Rock, but I don't see it lasting much longer outside of that...
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