I really wish they would just drop these battles all together. They were only interesting the first time they did them and after that we realized that it will always end with Cloud, Sephiroth, Link, Gannon, and Mario at the top. The win normally going to Link.
Every time I see them do these stupid character contests I expect a month or more of dull polls that will probably end the same way it always does.
Frankly, I would rather see polls that ask what my favorite color is than a character popularity contest.
Hell, even if the the poll was "who would win in a one on one fight" Link would still probably win because he is a fan favorite, even though several characters would easily kill him.