It's taking a term and twisting it to describe a phenomenon that's already been well-known for years.
That's what "stipulating" means, yeah. Speaking of "twisting a term," you're making redefining seem like something evil or opportunistic. People do it literally all the time. For example, the word "life" means very different things in religion versus science. Stipulation; learn it, love it.
It's called "If you're confident and treat gullible women like crap, they'll want to sleep with you." All this alpha/beta nonsense is just smoke and mirrors to make it sound more deep and interesting than it really is.
No one's making it seem complicated. It's beautiful in its simplicity, maybe. The problem is that, for most guys, being a consistent alpha is difficult, and if you're anything like me, you love a good challenge.
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Houston Texans: 5-3
If you have to put it in one word, it's lackofexecution.-- Ravens H.C. on loss to Jags