Just a quick aside here:
People are terrible at evaluating benefits that happen a long time in the future, because of hyperbolic discounting, Neoclassical economics could not account for how people acted when a delayed time element was involved. So it was supplanted by behavioral economics.
You're a bit confused. It was the rationalist school that got displaced by the behavioral school. Neoclassical economics is more macro- and market-based, i.e. Keynesian economics; it doesn't really concern itself with individual behavior.
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