I think it's really weird that NBC is giving Whitney the superstar treatment. That show was easily the most advertised new sitcom last fall, it got the best lead-in the network could offer, it was one of the first shows to get a full-season pickup... and even though its ratings have stayed weak, even after all that, it's getting a second season.
thats because whitney is one of the few sitcoms that NBC has is more aimed toward the female demographic.
Women watch more and more tv then men, cable and network. There is a reason why the two most popular new shows last fall were Two Broke Girls and New Girl.
NBC knows this, and they are trying to get that female viewership. They think Whitney gives them a better chance for getting the female viewers.
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