They just don't want to watch it.
I was feeling bored because I don't do much on my own free time so I decided to go watch it at midnight with a few friends. They invited me to it, anyways, and I ain't gonna refuse because most of my friends hardly have plans to the movies (which means I hardly watch movies).
Packed as hell, though. And front seats. Why!!!
And watching alone is kinda boring. I mean, yeah, you don't necessarily talk with your friends during the movies (I tend to make some jokes here and there), but still.