What happened to the sillier and more off-beat fighters in Tekken?

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As the development cost per character increases, and the number of returning characters people expect in the base game increases, there's just less and less justification for a goofy joke character. Imagine if Roger got a roster spot but not Steve or Law.
"History Is Much Like An Endless Waltz. The Three Beats Of War, Peace And Revolution Continue On Forever." - Gundam Wing: Endless Waltz