Dikitain posted...
Certainly a case of "good idea, could do with better marketing".
Plus, how are tampons not already gender neutral? What market are they really corning there?
They're explicitly called "feminine hygiene products" in pretty much every context, and all marketing exclusively features cis women. I can easily understand that being a source of dysphoria for trans men that still have to deal with periods, so this fills the marketing niche of offering an essential product in a more comfortable way.