Last Post: 8:32:24pm, 11/16/2023
JC Penney tried that once. They marked all their prices down at least 40% and stopped using odd pricing (i.e., something that would originally have been $99.99 would instead be priced at no more than $60).
It failed spectacularly. The CEO that implemented the plan eventually had his salary cut by 96% before being fired a little while later. JC Penney then ran a commercial apologizing for, I guess, not fooling their customer base, and basically begging them to come back.
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The problem with the internet today is that it's filled with entire generations that did not grow up with the great wisdom of the Wyld Stallyns.