Capcom tried to make their own movie studio back in the early 90s. However, they needed their own star. The dude who played Sawada in the Van Damne Street Fighter movie was the audience's introduction to said star. The guy's claim to fame was that he played Ryu in all of Capcom's Street Fighter commercials over in Japan.

When Street Fighter didn't do as well as they hoped, Capcom abandoned the idea.