They tried to do with Animorphs to attract the Goosebump readers, like they tried to do with VR Troopers to attract the Power Rangers viewers. I remember those books. I also remember I'd rather get Goosebumps, or those Garfield rectangle books, which I was obsessed with when I was in Elementary.
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https://www.youtube.com/watch?v=_1GY93EWwwY