colliding posted...
Like I'm pretty sure the general movie going public walked out of Thor 4 thinking "okay so they're just not building towards anything huh" and used that as an excuse to stop seeing Marvel movies
Nah, that was Quantumania. Love and Thunder was a strong performer even after its opening, and in the areas it actually released (no release in China, Russia, and so on) it overall outperformed Ragnarok. That was followed by Wakanda Forever that did really well. Then you have Quantumania, which had a big opening weekend then dropped like a rock from there. Having that as the keystone film and dropping the ball on it so badly really seems to have killed interest. Even GOTG3 was tracking low but got rescued by its excellent word of mouth. I dont think that being rightly or wrongly viewed as separate plus the word of mouth from Secret Invasion helped matters.
Really its remarkable how quickly it all happened. Effectively within a year. Of course they also totally fumbled the release of The Marvels, a totally fine film, through repeated delays and constantly seeming like they had something to hide with it. They did the same with Echo and its also fine? They really need to re-evaluate their publicity strategy.