Never seen a year with such a clear best ad (Tide) and such a clear worst
I didn't even realize what was happening with the tide ads. I just looked up and saw the Old Spice horse thing becoming a tide commercial and went "WTF?" I guess people were talking over all the other ones and I just never figured it out. Even seeing them now, they don't really stand out to me that much.
I think the most effective part of the Tide Ads came from watching the Super Bowl as a whole
Every time an ad came on that didn't immediately have a brand shown, everyone in the room would right away start guessing if it was a Tide Ad
I don't think anyone else at the party I attended even cared about the ads. The effect was completely lost on us.