The directors created Max Headroom and also directed the Genius of Love music video. Seems it was assumed that since they're terrific at music videos, they'd be good at movies too. I guess this situation is like how some writers can do a terrific short story but they're TERRIBLE at novels, or vice versa.Annabel Jankel had a career resurgence, but it took over 10 years, and it was from directing commercials and documentaries.
https://www.youtube.com/watch?v=aCWCF19nUhA