It's the same reason that the Gillette ad was so fucking stupid. It's not the message, it's that no business wants anything from you other than your money. If you're too stupid to realize you're being pandered to and support them as a result of their "Wokeness" then you are the reason such targeted marketing keeps growing at a disgusting rate.
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Official ANCIENT Killer. I make account bets from time to time so either man up or shut up. The Quote is dedicated to those we have lost.

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