That's not the right way to phrase it; it's not they who let down Marvel. it is asinine to attract best-selling writers from outside of comics in the hopes that they will draw in readers commensurate with their stature and expect that a splashy New York Times article a year before those comics launch will be enough to market the books. You cannot expect a reader familiar with Gay or Coates but generally unfamiliar with comics to understand that if they walk into a comic book shop (which itself is a big ask and an antiquated model) to buy a comic the day a comic releases that their sale is effectively worthless. They can't go after an audience that buys outside of the direct market and cancel books before they even have their first trade. Marvel is in the business of selling comics. If they want to cling to a market that consistently undercuts their efforts, they have to be willing to put in the work to make readers understand that they need to pre-order books months in advance to have an affect on sales. Do not leave that on the creators, because not every person is Kelly Sue DeConnick and is willing to put in the money and time to market their book before it's out. Comics and comic sales are dumb, Marvel is not unique in this, but they've proven time and time again that they are worse at selling books than DC or other outlets.

Black Panther and Black Bolt are two of the finest comics in recent memory. Coates got Black Panther. His book is a beautiful contrast to the hard cuts of Priest, his comic structure has a poetic rhythm to it. Ahmed's dialogue in Black Bolt is second to none. His characters all have unique voices, and both what they say and how they say it ties back into the books themes. They did their job. Marvel didn't do their's.
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ICON:
Kiwami means extreme.

Marvel rebooting their comics AGAIN

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