If that statistic about percentage of the population is accurate its absolutely insane that any company would invest the money in that. Ive seen companies cancel better products when sales were at a higher percentage than that.
Vegetarian population in the US is growing so rapidly, but it's also people that eat meat buying most of the alternativeshttps://www.forbes.com/sites/janetforgrieve/2018/11/02/picturing-a-kindler-gentler-world-vegan-month/
The US veg rate was 1% in 2014. It was 6% in 2017.
That's a rapidly growing market
---Not a doctor. Shh!