Poll of the Day > Aunt Jemima Finally Gets A New Branding...

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pionear
02/10/21 1:16:20 PM
#1:


Which One?




https://www.msn.com/en-us/lifestyle/smart-living/aunt-jemima-just-got-a-new-name-and-logo/ss-BB1dzctI

Think it's a Good Look? (Poll Question)
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Muscles
02/10/21 1:17:05 PM
#2:


It looks like a generic version of Aunt Jemima

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Fam_Fam
02/10/21 1:20:17 PM
#3:


looks like crap. good job
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ReggieTheReckless
02/10/21 1:20:58 PM
#4:


Fam_Fam posted...
looks like crap. good job

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Greenfox111
02/10/21 1:21:47 PM
#5:


It looks fine. Couldn't really care less either way tbh

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BlackScythe0
02/10/21 1:22:12 PM
#6:


I feel like they could have found something better.
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ReturnOfFa
02/10/21 1:22:20 PM
#7:


Well, they used her photo without properly compensating her.

I love it that people get upset over the appearance of a syrup bottle. It looks like a fucking syrup bottle, should we all hold hands and cry about it?

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ReturnOfFa
02/10/21 1:23:04 PM
#8:


They could sell it to me without a label. They could sell it to me with a full red label with block black lettering. I literally do not give a shit.

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Jen0125
02/10/21 1:23:20 PM
#9:


That's a cute name. I like it!

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LinkPizza
02/10/21 1:25:07 PM
#10:


They should just go back to Aunt Jemima, but whatever...
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deoxxys
02/10/21 1:31:35 PM
#11:


Wait they were going to change their name too?

Lol I mean I guess whatever you wanna do with your company, but that doesnt change that I think it was a silly thing to do.

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KJ StErOiDs
02/10/21 1:32:10 PM
#12:




Muscles posted...
It looks like a generic version of Aunt Jemima

Yep, this. It has no name recognition and a generic look that wouldn't make me want to buy it.

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ReturnOfFa
02/10/21 1:33:34 PM
#13:


deoxxys posted...
Wait they were going to change their name too?

Lol I mean I guess whatever you wanna do with your company, but that doesnt change that I think it was a silly thing to do.
Why was it a silly thing to do when the model wasn't paid properly? That seems logical to me.

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deoxxys
02/10/21 1:35:51 PM
#14:


ReturnOfFa posted...
Why was it a silly thing to do when the model wasn't paid properly? That seems logical to me.
Well just pay them whatever they deserve then, if not them then their descendant(s).

Also did they really keep the same model for decades? Certainly its been revised and had multiple iterations?

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LinkPizza
02/10/21 1:37:58 PM
#15:


ReturnOfFa posted...
Why was it a silly thing to do when the model wasn't paid properly? That seems logical to me.

It does seem silly. They could have just changed the face so it didnt look like that person. That way, they could still have brand recognition... That being said, I never heard that the models family wasnt being compensated... I heard differently in other topics on this board. I never cared to look it up, though...
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ReturnOfFa
02/10/21 1:38:47 PM
#16:


deoxxys posted...
Well just pay them whatever they deserve then.

Also did they really keep the same model for decades? Certainly its been revised and had multiple iterations?
She died in 1923. Yes, just look it up. Nancy Green was aunt Jemima from 1893 onwards.

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LinkPizza
02/10/21 1:43:14 PM
#17:


ReturnOfFa posted...
She died in 1923. Yes, just look it up. Nancy Green was aunt Jemima from 1893 onwards.

The look definitely seemed to change over the years. At least, it looks like different people. But if they really didnt change, then I dont see the problem. I heard they paid and bought for a character in her likeness. If thats true, then theyre shouldnt be any complaints. Since they paid for the rights to a character in her likeness of whatever...
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deoxxys
02/10/21 1:43:19 PM
#18:


ReturnOfFa posted...
She died in 1923. Yes, just look it up. Nancy Green was aunt Jemima from 1893 onwards.
Not that it matters, since what is done is done, however sounds like paying her descendant(s) would have been the next best choice. In fact if they really wanted to go hard they could have given them a share of ownership for all profits.

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ReturnOfFa
02/10/21 1:44:06 PM
#19:


deoxxys posted...
Not that it matters, since what is done is done, however sounds like paying her descendant(s) would have been the next best choice. In fact if they really wanted to go hard they could have given them a share of ownership for all profits.
Totally!

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streamofthesky
02/10/21 1:46:03 PM
#20:


Muscles posted...
It looks like a generic version of Aunt Jemima
Yup. Looks like the supermarket knock off of Aunt Jemima

deoxxys posted...
Well just pay them whatever they deserve then, if not them then their descendant(s).
Probably would've cost less in the long run than doing a whole rebranding campaign.

LinkPizza posted...
They should just go back to Aunt Jemima, but whatever...
Yup. Outside of a few crazies on twitter, no one cared about this.
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ReturnOfFa
02/10/21 1:49:04 PM
#21:


Dismiss all in disagreeance as crazy?

\_()_/

learning from the mommy and daddy boomer lmao

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ReggieTheReckless
02/10/21 1:50:56 PM
#22:


ReturnOfFa posted...
Dismiss all in disagreeance as crazy?

\_()_/

learning from the mommy and daddy boomer lmao
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keyblader1985
02/10/21 1:55:56 PM
#23:


More change that no one asked for. Yay.

It is pretty messed up if the likeness/their family was not properly compensated though. But that could have been rectified by actually compensating them.

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grimhilde00
02/10/21 1:56:14 PM
#24:


Looks fine. Ultimately their original brand is going to hurt profits. As years progress, there's going to be more people who know and care about the racism behind it all and won't pick it up off of shelves because it's weird and a racist relic. So it not having the same brand identification might hurt too, sure, but they're just in a bad place either way.

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OhhhJa
02/10/21 1:58:13 PM
#25:


They should've changed it to uncle lester and made the bottle shaped like a redneck dude with a mullet
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LinkPizza
02/10/21 2:00:20 PM
#26:


grimhilde00 posted...
Looks fine. Ultimately their original brand is going to hurt profits. As years progress, there's going to be more people who know and care about the racism behind it all and won't pick it up off of shelves because it's weird and a racist relic. So it not having the same brand identification might hurt too, sure, but they're just in a bad place either way.

Would they really, though? Before this was even mentioned, most people apparently thought she was the CEO of the company. When the brand first talked about changing, people on Twitter were actually mad that they were trying to take her legacy away or whatever. And it was really only racist if you looked at it that way. Like when I saw Aunt Jemima and Uncle Ben, my first thought wasnt racist names that used for black people. I thought family members, tbh... Which makes sense. I dont know if it would have actually been bad for them if they never made the attempt to change when they did. No one might have even cared...
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Hop103
02/10/21 2:04:27 PM
#27:


Marketing didn't even try, this is laughably bland.
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grimhilde00
02/10/21 2:07:02 PM
#28:


I just think over time people are going to see Aunt Jemima and not pick it up because of the racist connotation being more on the mind than caring about the brand.

I don't think the company is going to do well in the future either way. They shot themselves in the foot decades ago.

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LinkPizza
02/10/21 2:11:32 PM
#29:


grimhilde00 posted...
I just think over time people are going to see Aunt Jemima and not pick it up because of the racist connotation being more on the mind than caring about the brand.

I don't think the company is going to do well in the future either way. They shot themselves in the foot decades ago.

Maybe now. But if no one ever mentioned it, I dont think many people, of any at all, would have even made that connection. I know I never would have. Most of my family said the same. Even most of my friends...

I cant say anything about the future of the company, though. But I do agree that they probably wont do well...
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Jen0125
02/10/21 2:12:23 PM
#30:


LinkPizza posted...
Maybe now. But if no one ever mentioned it, I dont think many people, of any at all, would have even made that connection. I know I never would have. Most of my family said the same. Even most of my friends...

I cant say anything about the future of the company, though. But I do agree that they probably wont do well...

But someone did mention it. And many others agreed it was racially insensitive at minimum.

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LinkPizza
02/10/21 2:17:19 PM
#31:


Jen0125 posted...
But someone did mention it. And many others agreed it was racially insensitive at minimum.

And at first, a lot of people also thought she was the CEO and thought they were trying to take a legacy away from a black woman. But that does go with what I said, which is if no one had mentioned it, then most people wouldnt have made the connection. Which was my point. Most people wouldnt have ever made that connection. And even after it was mentioned, it seems like most didnt care...
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Jen0125
02/10/21 2:20:24 PM
#32:


LinkPizza posted...
And at first, a lot of people also thought she was the CEO and thought they were trying to take a legacy away from a black woman. But that does go with what I said, which is if no one had mentioned it, then most people wouldnt have made the connection. Which was my point. Most people wouldnt have ever made that connection. And even after it was mentioned, it seems like most didnt care...

Okay but someone did mention it. We can't go to an alternative reality where it wasn't brought to everyone's attention.

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LinkPizza
02/10/21 2:24:39 PM
#33:


Jen0125 posted...
Okay but someone did mention it. We can't go to an alternative reality where it wasn't brought to everyone's attention.

Sure. We cant. But thats the scenario I mentioned. And Im not really going to change that. If you want to talk about the real world, though, I still dont see many people who actually cared about. I think it was a bad decision which will probably lose them more than they would have lost if they kept Aunt Jemima. I think they were better ways like changing her face to look slightly different and maybe just change the name to Ms./Mrs. Jemima... It would help keep the recognition...
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SilentSeph
02/10/21 2:28:58 PM
#34:


I don't care as long as the butter rich syrup tastes the same

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Mead
02/10/21 2:30:13 PM
#35:


I never thought Aunt Jemima seemed racist

But somehow this new branding gives me super racist vibes

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Veedrock-
02/10/21 2:30:16 PM
#36:


Still offended, they're appropriating the Spanish language.

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OhhhJa
02/10/21 2:43:54 PM
#37:


If you cared about the old branding or the new branding, your life is too easy lol
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Mead
02/10/21 2:47:52 PM
#38:


Like in my head there was a person named Aunt Jemima and her pancake mix and syrup were pretty good

But now theres this ambiguous Milling Company in the south and I feel like maybe some fictional racist southerners lynched a fictional black person behind their mill

and they just want to ignore that

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ReturnOfFa
02/10/21 2:51:18 PM
#39:


Mead posted...
Like in my head there was a person named Aunt Jemima and her pancake mix and syrup were pretty good

But now theres this ambiguous Milling Company in the south and I feel like maybe some fictional racist southerners lynched a fictional black person behind their mill

and they just want to ignore that
LOL

that's your own brain cannon ;)

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Gobstoppers12
02/10/21 2:54:47 PM
#40:


Looks and sounds like a knock-off to me.

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Zeus
02/10/21 3:37:02 PM
#41:


Should have just replaced her with a white woman and changed the name. Then those same critics could have accused them of white-washing and they would pushed for the brand to go back to Aunt Jemima, at which point they'd stand by the original design because they felt they stopped racism. Problem solved.

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Lordkill
02/10/21 3:46:57 PM
#42:


I don't care, I eat Mrs. Butterworth....

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ReturnOfFa
02/10/21 4:13:41 PM
#43:


Zeus posted...
Should have just replaced her with a white woman and changed the name. Then those same critics could have accused them of white-washing and they would pushed for the brand to go back to Aunt Jemima, at which point they'd stand by the original design because they felt they stopped racism. Problem solved.
That's a weird story to create. IDK if it was a white lady and she wasn't properly compensated I'd think it was just as goofed.

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rexcrk
02/10/21 4:28:53 PM
#44:


God this is going to confuse old people so much -_-

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Black_Crusher
02/10/21 5:02:56 PM
#45:


Fam_Fam posted...
looks like crap. good job
Yeah they went from something that might offend a few people to something that's offensive to all lol

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Zeus
02/10/21 5:47:38 PM
#46:


ReturnOfFa posted...
That's a weird story to create. IDK if it was a white lady and she wasn't properly compensated I'd think it was just as goofed.

It's not a "story," it's a proposed solution. And you know that if they just swapped the character and name as I described then you'd have many of the same people complaining that they'd done that and demanding that it be put back the way it was. Although even if renaming it Aunt Janine didn't create enough backlash to go back to the original, that would STILL be an improvement over the current bland, forgettable name.

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ReturnOfFa
02/10/21 5:48:34 PM
#47:


Zeus posted...
It's not a "story," it's a proposed solution. And you know that if they just swapped the character and name as I described then you'd have many of the same people complaining that they'd done that and demanding that it be put back the way it was. Although even if renaming it Aunt Janine didn't create enough backlash to go back to the original, that would STILL be an improvement over the current bland, forgettable name.
Why does the name of syrup matter?

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LinkPizza
02/10/21 5:49:13 PM
#48:


ReturnOfFa posted...
Why does the name of syrup matter?

That's what most people were saying when they wanted to change it... So, obviously, some people cared...
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ReturnOfFa
02/10/21 5:54:44 PM
#49:


LinkPizza posted...
That's what most people were saying when they wanted to change it... So, obviously, some people cared...
Well, I think it makes sense to have a point of view on it, seeing as the 'aunt jemima' pictured was never compensated properly for her image. Why people give a crap beyond that, and 'brand recognition' after changing it...dude. It's syrup. Just buy it. Or try another one. The original case of changing it, I get. People whining about what their packaging looks like when it's plain....really? I'll take plain packaging? I don't need to be marketed to, nor do I really want to be?

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LinkPizza
02/10/21 6:00:05 PM
#50:


ReturnOfFa posted...
Well, I think it makes sense to have a point of view on it, seeing as the 'aunt jemima' pictured was never compensated properly for her image.

This, I still can't say is true. I heard that general mills bought & used her likeness for the brand...

ReturnOfFa posted...
Why people give a crap beyond that, and 'brand recognition' after changing it...dude. It's syrup. Just buy it.

Probably because it was a unnecessary change that nobody needed to make. And was kind of weird...

ReturnOfFa posted...
Or try another one. The original case of changing it, I get. People whining about what their packaging looks like when it's plain....really? I'll take plain packaging? I don't need to be marketed to, nor do I really want to be?

People like the stuff they normally get. Sucks when you can't find something you like because of rebranding, Happened to cologne I use to wear once...
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