Board 8 > Company is HEARTBROKEN people think this AD is SEXIST and LOST 1 BILLION! Is it.

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Full Throttle
12/04/19 11:52:32 PM
#1:


Do you think this Commercial is Sexist?


Peloton, a fitness company are "heartbroken" after they received furious backlash from the public over their new holiday ad that was pegged as SEXIST and they said it was misinterpreted of their intent...and now the company last nearly a BILLION in value in a DAY!!

The high end fitness brand lost 942 million in market value in the aftermath but claim they have received "positive" comments from the public too

They said they received positive and meaningful impact from customers who were gifted a Peloton Bike or Treadmill and said their spot was to celebrate that fitness and wellness journey as they were attempting to communicate a different way

The stock was down 6% in a day as the exercise equipment company was vilified over the commercial titled "The Gift That Gives Back" and shows a woman getting a STATIONARY BIKE from her HUSBAND for Christmas as she documents her year long FITNESS journey in a series of selfie clips and her saying "thank you" to her husband for the bike

Viewers savaged the add calling it sexist,misogynistic and humiliating and cringeworthy

The stock fell 9% before recovering a bit as it was the single biggest loss in the companies history

Analysts expect the company to stop airing the ad as the company expected to have a good holiday season but now it's reversed

The ad shows a SKINNY woman gasping in shock and says "A Peloton" when she spots the over 2000 execise bike on Christmas. She then documents herself using it and working out EVERYDAY for a YEAR in sweaty workouts as her husband watches and then she thanks her husband for giving the gift and ends with them watching the tv and ends with her saying "A year ago, i didn't realize how much this would change me. Thank you"

Social media says this encourages negative stereotypes an implies a husband will get a more attractive wife in return for giving her an exercise bike

One person said "The woman is rail thin already and her asshole husband thinks she's still not thin enough?. Nothing says maybe you should lose a few pounds like gifting your already rail thin partner a Peloton".

A parody video has already been released racking up thousands of views

The company declined to comment to Dailymail on this.

Do you think this ad is Sexist?

https://i.imgur.com/VZplcDx.jpg

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Twitter -

https://i.imgur.com/epyoVEd.jpg

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https://i.imgur.com/wpftC6r.jpg

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call me mrduckbear, sweater monkeys. I'm an Asian Liberal. RESIST The Alt-Right
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MZero11
12/04/19 11:58:10 PM
#2:


Do people realize exercise has a purpose other than weight loss or

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MZero, to the extreme
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MoogleKupo141
12/05/19 12:01:37 AM
#3:


I dont think the issue with the ad is sexism, the issue is how ridiculous her reaction is + the weird way she always looks like shes in a hostage proof of life video.

shes already clearly in very good shape but she talks like shes making some drastic life change... the first time she rides it she says shes nervous! Shes riding a stationary bike in her own home, what the fuck is she nervous about? Its insane.

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For your BK_Sheikah00.
At least Kupo has class and doesn't MESSAGE the people -Dr Pizza
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Turducken
12/05/19 12:04:04 AM
#4:


MoogleKupo141 posted...
Shes riding a stationary bike in her own home, what the fuck is she nervous about? Its insane.
She could fall off. That might hurt a bit.

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mnkboy907
12/06/19 4:43:35 PM
#5:


I just don't get it because the more likely scenario to me is the wife would've asked for the bike, so everyone just assuming the dude is a dick and forcing it on her is weird. But yeah the whole vlog angle is silly, especially when it turned out she wasn't just posting Instagram Stories but was instead compiling a year long montage for some reason.

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Change is weird.
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