Current Events > $13K Camera Lens Sells for $95 Due to Prime Day Error

(+) Yeah! (+)

Amazon offered up thousands of discounts as part of its 48-hour Prime Day sale earlier this week, but some price cuts were better than others, and some were a mistake that saw Prime members receive a 99 percent discount on camera gear.

As PetaPixel reports, anyone visiting Amazon looking for cheap camera equipment during Prime Day could grab themselves some unbelievable bargains. It turns out someone at Amazon screwed up and priced a number of very expensive cameras and camera kit at $94.48.

Examples of the overly-generous price cuts include the $550 Sony a6000 and 16-50mm lens bundle, $1,299 Fujifilm X100F, and the $2000 Canon EOS R. However, by far the best deal was on the $13,000 Canon EF 800mm f/5.6L IS Telephoto Lens, which just like everything else, had been reduced to $94.48.

To Amazon's credit, the company is honoring the orders rather than canceling them. That's going to hurt, especially as a number of the unbelievable deals got shared on Slickdeals where many more people would see them. As you'd expect, though, it didn't take Amazon that long to take down the deals so as to stop it losing anymore money on the expensive kit.

holy shit I should have been taken the day off to look for gold
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Not at Nikon / Nikkor lens to be found.

I am somehow ok with missing this.
Otherwise, I would be crying right now.
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Good on them for actually honoring it, unlike Best Buy's best bitch ass who just yelp in a corner like an abused animal and refer you to their fine print.
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Not gonna lie, I wouldn't honor that if I were in their shoes. So that's cool of them to do.
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they shouldn't honor it. its an obvious mistake. the most they should do is offer to the people who bought during that period the proper discounted price or a cancellation.
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i'm surprised they're honoring it. i've had like 10 times where i tried to get in on errors but none were honored. never one from amazon though. i wish i could have got in on this. a lot of people are gonna make some money on this. they can just turn around and sell it for 10x profit easy.

edit: wtf just noticed that was 13k and not 1300. now i'm curious just how many did sell. i'm assuming it wasn't too many but who knows.

Why in the hell is there a camera lens that's the same price as a modest new car?

Is it made out of polished diamond?
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and the person who made the mistake no longer has a job and is likely blacklisted from working a similar job ever again

pkmnlord posted...

Good on them for actually honoring it, unlike Best Buy's best bitch ass who just yelp in a corner like an abused animal and refer you to their fine print.

Or Target last year when they had that "just keep using the website to gen discount codes" thing for like "10% off/ up to $20 off" stacking coupons. I know the only CEmen who had it honored outright were the ones who picked up things in-store. Somebody got a 3ds for like $40.
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MabusIncarnate posted...

Why in the hell is there a camera lens that's the same price as a modest new car?

Is it made out of polished diamond?

You're not too far off

https://photographylife.com/why-are-some-lenses-so-expensive

I'm pretty sure most pro grade ones are hand made, the way glasses used to be handmade.
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Why didn't you tell me before this?
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MabusIncarnate posted...

Why in the hell is there a camera lens that's the same price as a modest new car?

Is it made out of polished diamond?

You'de be surprised.

I had a similar thought just watching a Baseball game the other day, when they paned across one of their Cameras / Lens.

I can't even imagine how much one of those go for.

That was before this whole thing happened.
It is a quiet fetish of mine, to lust after certain lenses that are well outside of my price range.
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SiO4 posted...

MabusIncarnate posted...

Why in the hell is there a camera lens that's the same price as a modest new car?

Is it made out of polished diamond?

You'de be surprised.

I had a similar thought just watching a Baseball game the other day, when they paned across one of their Cameras / Lens.

I can't even imagine how much one of those go for.

That was before this whole thing happened.
It is a quiet fetish of mine, to lust after certain lenses that are well outside of my price range.

Your borderline fetish for a particular subject has me aroused.
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