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TopicValley of The Geeks
ParanoidObsessive
10/17/19 2:28:22 PM
#346:


Aaantlion posted...
Revelation34 posted...
I didn't even know wrestling had drafts.


The WWE is unique in its size so it has a large enough viable roster to split into brands and, because it has brands, it can play up kayfabe elements like drafts. It's hardly the first time that they've done this.

More specifically, they started doing it after buying WCW back in 2000, when the influx of new talent gave them enough toys to play with that they could split them across their existing two shows and still run two full cards.

WWE loves the idea of the brand split because it allows them to run two house show circuits instead of one (and thus, in theory, make more money). It also (again, in theory) allows them to build more stars, because you get to put the spotlight on twice as many top guys, as opposed to just having the same top guys main event both weekly shows. Fans generally hate the idea of the brand split, though, because it creates the perception that any show you go to will only have half the wrestlers you actually want to see, and it makes it harder for certain match ups to happen (ie, if one wrestler is on Raw and another wrestler is on SmackDown, you're much less likely to see those two wrestle each other). Also, having two top champions, two mid-card champions, two tag champions, and two women's champions (and now women's tag champions and a 24/7 champion as well) kind of devalues individual titles, because there's so damned many of them.

The current draft/emphasis on the brand split is coming because one of their two shows is still running on USA network (like it always has), while the other has now been bought by Fox and is showing on the main Fox network (which is the most exposure the WWE's had since NBC showed Saturday Night's Main Event - and the current deal is better than that one was, because it's prime-time). So there's more pressure than ever before to limit crossover between shows. And also because USA wants Raw to keep its existing focus on being an "entertainment" type show while Fox wants SmackDown to be more "sports oriented".
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