I dont think thats the issue. See, the whole issue is that making beef isnt good for the Earth, so vegans want omnivores and carnivores to stop eating meat. But people dont because they like the meat and how it taste. So, they made plant based burgers that are suppose to taste like the meat they are trying to be.
I think people can also easily enjoy a bean burger and such. But if people couldnt eat real meat, they would still want something that taste exactly the same (or at lest similar).
That being said, burgers are only a small part. We would still need many different flavors of meat from chicken to pork. Also, more of the cow. Making a burger is one thing. And it took a while to make it, IIRC. Now, they would need to work on things like steak and such...
Honestly, lab meat will become commercially viable before anyone manages to come up with a veggie burger that will completely satisfy carnivores. That's where the real potential is for reducing animal suffering and the environmental impact of ranching. Beyond Meat and the like are just capitalizing on the fact that plant-heavy diets have become trendy, not actually trying to reduce the amount of meat eaten.
I'm also thinking more broadly than just burgers, looking at things like "vegan brownies" that are just dates mashed up with cocoa in a food processor. That's very obviously not a brownie. It's quite tasty, but trying to pass it off as a brownie instead of calling it something like "cocoa date bar" is just silly. You're not fooling anyone.
I do agree that naming them like that is just to get people to buy them. Especially ones who dont know how the different vegan items are made... That makes a great amount of sense. They can still sort of feel like they dont have to give up some foods they like. ---
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