Are video game lives a dead concept?

Board 8

The only reason lives existed in the first place is to create a false sense of length and difficulty. But nowadays a developer can pretty much make any game as difficult and as long as they want it to be, without resorting to cheap tactics like that. So yeah lives are dead and for good reason.
My Quest to beat the Final Fantasies: I II III IV V VI VII VIII IX X XII XIII XV