Drake wants to have his cake and eat it too. Hes the most popular singer because he makes music that is catchy and has broad appeal, but has much less substance than others like J Cole and Kendrick who are actually respected for their lyrical abilities. Drake having a team of ghostwriters write his music now does not help matters.
Hes by far the most commercially successful but he also wants to be in the conversation as a legitimate hip hop goat, which hell never be, the culture doesnt accept him. Totally fine for him to just be a hit maker, as long as he owns that role. But he wants his cake and wants to eat it too.
Also instead of evolving as an artist and contributing to the culture, he just latches on to the next popular wave, and leeches off the culture. Hes gone through his soft boy phase, Jamaican and Caribbean phase, his mob boss phase, his FBoy phase, his drill music phase, and so on. Not because he organically shifted styles and experimented with his sound like Kanye or Tyler the Creator, but because those genres were popular at the time.
Hes salty about that and makes sly digs towards everyone, oversteps boundaries with other peoples wives and girlfriends, both ex and current, and keeps artists like PartyNextDoor and Division under his thumb, and steals their songs (tried to do the same to Weeknd), and overall is a culture vulture. Acts black and plays into the culture when it is convenient for him but never speaks on actual issues and experiences.
For all his popularity, Drake is not accepted by the grassroots hip hop community, and in many ways, in a corporatized, sanitized, focus-group-tested, made-for-general-audiences, industry plant. Like Kanye said, Drake has a sugar daddy named UMG.