EA Considering In-Game Advertising But Will Take "Thoughtful" Approach

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If it is stuff like billboards, posters, and other forms of non-intrusive advertising I dont mind.

I dont want advertising in loading screens because that creates an incentive to increase loading times.

And advertising that interrupts the game can fuck right off and Id hope any game that tries that fails badly.
I want a pet Lavos Spawn.
[Order of the Cetaceans: Phocoena dioptrica]