Can someone explain to me the "sweet baby" controversy?

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Gobstoppers12 posted...
It's a consulting firm that makes games worse and advises people to threaten their employers with "media outrage" if said employer doesn't hire a consulting firm to increase diversity in the game's writing.

They're attached to a lot of recent games that are incredibly mediocre at best.


oh look. Who could have seen this coming.
It's a luscious mix of words and tricks, that let us bet, when we know we should have folded.