Can someone explain to me the "sweet baby" controversy?

Current Events

It is a consulting company that has worked on recent big games like Alan Wake 2 and Suicide Squad...

A steam user had put together a list of games SB worked on (he got them from their own site) in case gamers wanted to avoid them...due to how awful S Squad was...

A higher up of SB tried to get the steam user banned from steam and that backfired, and when they pulled that, now the anti-woke game groups have started looking at their history and it turns out one of their founders has given interviews about white men and why they shouldn't matter in gaming anymore...

Now SB has gone quiet but it turns out there are numerous more companies just like SB out there...
Political correctness is the fascism of the 90s-Roger Ebert
I don't have pet peeves, I have major psychotic ******* hatreds-George Carlin