Can someone explain to me the "sweet baby" controversy?

Current Events

It's a consulting firm that makes games worse and advises people to threaten their employers with "media outrage" if said employer doesn't hire a consulting firm to increase diversity in the game's writing.

They're attached to a lot of recent games that are incredibly mediocre at best.
(He/Him)
I write Naruto Fanfiction. But I am definitely not a furry.