This. The gaming industry for the most part has forgotten the value of getting to the damn point. When a game (even an RPG) is over say, 40-50 hours long I stop caring personally.
The hours race obsession has gotten too out of hand.
A game being 70-100 hours used to be a huge selling points for me, but now if a game is much over 30 I'm likely not going to finish it.
That said, sub 15 hour games that cost almost $90 CAD are hard to swallow.