Revelation34 posted...
Hell even regular youtubers do clickbait.
They basically have to. The algorithm is dogshit.
Same reason so many people do sponsored ad reads or push their Patreon these days - ad revenue is in the toilet and you basically have to grind to survive.
bachewychomp posted...
Maybe monetization at all was a mistake, videos were better when people just made that shit for fun.
They really weren't.
Before monetization, most videos were just whatever random shit people threw up for the hell of it, and it was more like watching shitty TikTok 99% of the time. You'd have to sift through a LOT of garbage to
maybe
get lucky and find something worth watching. Then 5 minutes later you'd have to start the whole search over again.
Monetization is what mainly allowed creatives to work on projects that were more than just throwaway garbage, and start producing consistent content on a regular basis that was actually worth watching (and which helped YouTube become a viable alternative to things like cable TV). It's when YouTube basically went from being a random scrap album to actual performative art.
Nearly every content creator anyone remembers today either started out because they could make money off YouTube, or became more regular content producers
because
they could make money off YouTube (and potentially quit their normal 9-5 jobs).
The problem is that, since the Adpocalypse, revenue sharing has gotten worse and worse, to the point where now most creators
can't
survive solely on YouTube revenue. So they're either driven to use alternative means of payment, lean more into Twitch streaming (which has its own drawbacks), or simply give up content creation entirely and go back to get a real job (if they can).