Damn_Underscore posted...
I dont understand how car commercials are successful tho, how many people are buying new cars?
In a way, it's
because
people buy new cars so infrequently that ads are extra-important. Pretty much nobody says "I'm in the market for a new car and I just saw a commercial for this one so I'm going to buy it." When they do start looking, though, their search process is subconsciously affected by all of the car ads they've seen leading up to that point. This is why so many car commercials lean hard into creating a "vibe" instead of just rattling off the features of the car: People remember how they feel much better than they remember lists of features (especially when those lists of features blur together with dozens of commercials for other cars; how often can you actually recall which features were attached to which car after seeing a couple hours' worth of commercials?), so brands will attempt to cultivate a feeling for viewers to associate with them in hopes that that inclines customers to visit a dealership for that brand.