adjl posted...
If potential audiences can say "well I know X is a good actor, so this movie at least has that going for it," that gets them watching things they otherwise wouldn't give a second thought.
It's actually worth noting that the power of marquee actors to sell a given movie has been getting much weaker over the last decade or so. While there are still a few "must see" actors in Hollywood, there are far less than their used to be, and name recognition is becoming a lot less reliable to sell movies than it used to be. Which may actually be part of the reason why studios have pivoted more towards selling existing brands and nostalgia, because recognizable IPs have strong drawing power.
Though even that's becoming a weaker draw, because studios have spent years (or decades) poorly exploiting existing IPs to the point where people no longer trust the brands.
faramir77 posted...
we've incentivized movie producers to stop taking creative risks.
Arguably they've incentivized themselves to do that.
In the old days there used to be multiple tiers between "blockbuster" (itself mostly a newer concept that only really solidified in the 80s) and "low-budget indie film". Studios could take more risks on lower-budget films, and see modest success (and the risk of failure was much lower).
But major studios have prioritized massive films because they can lead to massive profit - given the choice between spending $15 million to make $200 million profit versus spending $300 million to make more than a billion, studios are opting for the larger picture every time. But that dramatically increases risk, because losing $300 million hurts far more than losing $15 million, so studios have become far more risk adverse because they're unwilling to risk massive budgets on original or niche concepts, but they're also unwilling to invest smaller budgets into original IPs that
could
be successful, but which would never produce the same degree of profit as a larger picture.
It's a very short-sighted mindset, though - because many of the IPs they're currently exploiting themselves began as smaller projects that were never guaranteed to succeed. The sort of movies that could literally never be made today because no one would ever be willing to invest in them. So while Hollywood can still theoretically profit off of past glory, they're not really building any brands that future audiences will ever care about. That, combined with the younger demographics being aloof about TV and movies in general versus social media and clips, means there's not really going to be any deep well of nostalgia to tap into for future studios (how do you make a movie about TikTok influencers or Fortnite memes?).
That's part of why most of the original and interesting films at this point are coming from indie filmmakers and studios almost exclusively at this point, but those suffer from low awareness and distribution because they're not part of the larger machine. But not being part of the larger machine is pretty much the only way they can be original or interesting in the first place.