Probably a flavour in Japan. I found a weird ice cream vending machine that sold, among other flavours, Wasabi-flavoured ice cream. I didn't try it, but I do recall I had some other bizarre flavour from them.
Kill 1 man: You are a murderer. Kill 10 men: You are a monster.
Kill 100 men: You are a hero. Kill 10,000 men, you are a conqueror!